Price Overcomes All Obstacles
In real estate there is a phrase, “Price overcomes all obstacles”.
It’s a hard lesson to learn if you are a homeowner and, sometimes, a harder lesson to teach, if you are a realtor. What does it mean?
If your house backs to a main road and just is not getting any showings, price overcomes all obstacles. No one wants to back to a main road, but they may consider it – for the right price. Lower the price in 5-25k increments (depending on your price point) until you get a surge of showings.
We needed to sell my mom’s one-bedroom condo. One-bedrooms are a tough sell. Everyone would like that extra bedroom for storage, office space or guests.
The realtor felt it should be listed at a certain price that I felt was too high, but I let her. I waited two weeks. We had zero showings. I lowered the price 5k and waited one week. No showings. I lowered it another 5k and waited one week. Still no showings. I lowered the price 5k a third time and boom! We had 16 showings and 3 offers in just 2 days.
All 16 of those people were willing to overlook the fact that this was a very small condo for that particular price point, which was, incidentally, exactly where I wanted to list in the first place.
The point is, if you have something that people are objecting to, lower your price until they no longer object. If you don’t, they just won’t come.








